▪ A sturdy large premium SUV concept model based on its design philosophy ‘Robust Aesthetics’
▪ LIV-1 concept will build future SUV lineup with SIV-1 and XIV series

Starting with press day on 28th March, SsangYong Motor company (CEO Lee Yoo-il;www.smotor.com) has unveiled image of the LIV-1 which will be displayed at ‘2013 Seoul Motor Show’ at the Korea International Exhibition (KINTEX) in Ilsan.

At the Seoul Motor Show, SsangYong Motor company will exhibit a total 19 vehicles including LIV-1 (Limitless Interface Vehicle) and the luxury flagship sedan, ‘Chairman W Summit’ with 2000㎡ booth under the theme, ‘Feel my heartbeat’.

Also, SsangYong Motor company is expected to introduce the future plan for development of middle and large SUV line-up by releasing a large premium SUV concept car, LIV-1 making its first debut at the Seoul Motor Show and SIV-1 displayed at 2013 Geneva motor show.

LIV-1 implies the meaning of Limitless Potentials and Limitless Joy which expresses the unlimited high performance and the value of large premium SUV concept. It is completed with a sturdy SUV look based on its design philosophy ‘Robust Aesthetics’.