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symbol

It symbolizes the shape that a bird hugs the Earth and flies to the cosmos. It means that SsangYong Motor will play a soaring automotive manufacturer in the world.

This symbol mark as the most representative sculpture symbolizing SsangYong Motor Company is used for all application system. The color of the symbol mark uses as Pantone 2768 and image transformation is strictly forbidden.

signature

Centered Combination

Signature as an official marking method in combination with symbol mark and logotype preserves formative character and identity.
The signature of the centered combination as the most used signature is the most basically used for all application systems excluding special circumstances.

Horizontal Combination

Signature as an official marking method in combination with symbol mark and logotype preserves formative character and identity. The signature of the horizontal combination is used for the insufficient layouts for the abundant space of the centered combination such as front sign, etc.

Vertical Combination

Signature as an official marking method in combination with symbol mark and logotype preserves formative character and identity. The signature of the vertical combination is used for the insufficient layouts for the abundant space of the centered combination such as prop sign, etc.

logotype

Logotype as a unique typeface explaining the enterprise brand was designed in consideration for harmony with the symbol mark. The color of the logotype uses Pantone 2768 and image transformation is strictly forbidden. In addition, it must not be associated and used with the company name or the exclusive typeface.

color

The exclusive color, Dark Blue (Pantone 2768)

is the most important color to be applied to the symbol and logotype to form a brand and the supplementary colors. Gray (Pantone 415) and Red (Pantone 032) are required to expand the application systems so that it is required to necessarily observe the Pantone Color Numbers.

According to circumstances, it is required to use on the basis of the printing exclusive color table, CMYK and the digital exclusive color table, RGB.
Pantone 2768
Process C100 M83 Y0 K56
RGB R6 G13 B60