▪ Ssangyong Motor sales increased by 33.2% compared to the same period last year to 11,948
vehicles in Nov. - 4,404 vehicles in domestic sales and 7,544 in exports.
▪ Korando C led the sales momentum, exceeding 5,000 monthly sales in domestic and overseas
▪ Ssangyong maintains upward trend in sales thanks to the differentiated marketing strategies
and the launch of face lift models reflecting customer needs.
Ssangyong Motor (CEO Lee Yoo-il;www.smotor.com), part of the US$15.9 billion Mahindra Group, announced on Dec. 3, 2012 that the company recorded total sales of 11,948 vehicles in November 2012 – 4,404 vehicles in domestic sales and 7,544 in exports including CKD.
Despite sluggish global economy, Ssangyong’s sales exceeded 10,000 vehicles for three consecutive months with an increase of 6.6% from the previous month and 33.2% from the same month last year.
The increased sales performance was possible thanks to diversification of overseas markets as well as the refreshed models reflecting various customer needs, which resulted from an upward trend of the Korando C with manual transmission in domestic market and shipment of the Korando C with gasoline engine to China.
The Korando C kept its sales momentum since its sales recorded 5,289 vehicles, exceeding monthly sales of more than 5,000 vehicles for two consecutive months from last October. The Korando Sports and Rexton W also showed steady sales growth.
The domestic sales increased by 5.3% compared to the previous month and by 49.1% compared to the same month last year to 4,404 vehicles, exceeding 4,000 vehicles for three months in a row.
Ssangyong’s exports stood at 7,544 vehicles with a 7.4% increase from the last month, which was the highest sales record in 2012, and a 25.4% increase from the corresponding period in 2011 thanks to shipment of the gasoline-powered Korando C A/T model, which was launched last month, to overseas markets.
Ssangyong organized the various customer experience programs to maximize Ssangyong’s strengths and respond to current upward trend in outdoor leisure activities. The programs received positive response from the customers and such marketing strategy has contributed to keep upward trend in sales.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “The company’s sales recorded an increase in both of the domestic sales and exports thanks to differentiated marketing strategy and launch of the face-lifted models reflecting customer needs,” adding, “We will further increase our global sales by reinforcing export product line-up and launching the refreshed models continuously.”