Global Sales of Musso and Musso Grand Exceed 100,000 Units


▪ 4th generation of SsangYong pickup models

▪ Musso brand has become the 3rd fastest selling car in SsangYong history, following Tivoli and Rexton

▪ Total sales of SsangYong pickup models beginning with the 1st generation model are expected to surpass 400,000 in the year of 2020

SsangYong Musso brand recorded 100,000 units in sales in 27 months of its launch, writing a new history in the tradition of SsangYong’s pickup truck brand.

Musso (Including Musso Grand) achieved 100,000 global sales as of April 20, 2020. It is the third-fastest record after Tivoli which surpassed 100,000 units of sales in 17 months in 2016, and the first-generation Rexton which hit 100,000 units of sales in 26 months. Released in 2018, Musso made a big hit with sales of more than 40,000 units in the first year of its launch.

SsangYong’s pickup truck series have been pioneering a new market called Sports Utility Truck (SUT) in Korea, accelerating SsangYong’s growth since the initial launch of the “pioneer vehicle” Musso Sports.

Following the 2nd generation pickup model Actyon Sports with revolutionary style, and the 3rd generation Actyon Sports which was beloved by many for the longest time (2012-2017), the 4th generation Musso model is to boost the domestic sales of sports brand (pick-up truck series) to reach accumulated sales of 400,000 units throughout the year.

SsangYong pickup trucks’ off-road capability, practicality, durability, and safety features have drawn constant attention from customers over the years.

Also, as if proving the reason for the mind-blowing breakthrough of the global sales of 100,000 cars, Musso's ability to navigate through rough road conditions with its 4WD system is highly evaluated and will be supplied to the South Korean Armed Forces as a military command vehicle.

An official from SsangYong said, “Generation after generation, SsangYong’s pickup brand has pursued innovative style and distinct personality which in return secured a strong customer base, a unique brand image, and it will continuously satisfy customers' diverse lifestyles.”