Tivoli Global Sales Surpasses 300,000 Units
SsangYong's Tivoli has surpassed 300,000 units in global sales and is leading the small SUV market thanks to its steady popularity since its launch.
Launched in January 2015, Tivoli has established itself as a leading brand in the compact SUV market recording first year's sales of 63,693 units and 85,821 units in the following year. In October 2017, its global sales number exceeded 200,000 units, and 300,000 units in 19 months, setting a record for SsangYong as a single model vehicle with most units sold in the shortest time frame of 53 months.
At the time of launch in 2015, Tivoli emerged as a car that is ideal for both leisure and everyday use, with excellent driving performance and safety with a unique and complete design. With more interior space and more competitively priced than the sedan, it has been beloved by many consumers as their very first car.
In response to the rapidly changing market, SsangYong has been striving to improve product quality and marketing Tivoli. SsangYong was the first to introduce the Advanced Driver Assistant System (ADAS) among its line of class since launching XLV with enhanced usability as a family car in 2016.
In June 2019, Tivoli Facelift Model with enhanced competitiveness reflecting needs from customers was introduced. It was the first to have the newly developed 1.5-liter turbo gasoline engine among SsangYong vehicles, enhancing the enjoyment of driving, and the first-class digital interface and cutting-edge driving safety technology maximized its commercial value.
SsangYong's CEO, Byung-tae Yea said, "Tivoli has been making remarkable achievements in promoting the overall growth of the small SUV market, and as SsangYong's global strategic vehicle." He also added, "We will continue to build on our Tivoli's iconic presence in the compact SUV sector through continuous product innovation and marketing strategies that resonate with the consumer and evolving market."