▪ SsangYong sells 12,178 cars globally in August 2016, up 13.1% over August 2015
▪ August exports rise 38.4% YoY, enhancing brand image and launching XLV globally
▪ SsangYong to expand its global sales through effective production system based on stable labor-mgmt relationship
Seoul, S. Korea, September 1, 2016: SsangYong Motor Company(CEO Choi Johng-sik; www.smotor.com), part of the Mahindra Group, today announced that the company sold a total of 12,178 units in August 2016 – 7,676 units in domestic sales and 4,502 in exports.
SsangYong’s August sales surged by 13.1% year-on-year and 7.7% on an accumulated basis, increasing in both the domestic and overseas markets thanks to the continued sales uptrend led by the Tivoli brand models.
Its domestic sales, which had dropped due to the terminated tax cut period for individual consumption in July, recovered with a rise of 2.1% in August from a year earlier helped by the Tivoli brand models.
The Tivoli brand models still led the company’s sales momentum as their sales were up 24.9% over the same month last year. Even though its demand steadily increases, the company has difficulty meeting all demand due to the short working days affected by summer vacations in August.
The company’s exports, which have maintained a monthly sales level of 4,000 units since April, jumped by 38.4% compared to the same month last year as the company held the local launch events of XLV in major international markets.
Currently SsangYong is aggressively exploring new markets including the Philippines while strengthening local marketing in line with the launch of XLV in Europe.
Choi Johng-sik, CEO of SsangYong Motor Company, commented, “SsangYong’s sales have been increasing helped by continued growth of the Tivoli brand models,” adding, “We will expand our sales by operating production system effectively based on the stable labor-management relationship including a strike-free wage agreement for seven consecutive years.”