▪ Ssangyong sold 10,082 cars in January 2016, down 2.3% year-on-year
▪ Tivoli strengthens top position in compact SUV market, up 39.4% YoY in sales despite slow season
▪ Ssangyong will expand sales by launching upgraded models and exploring new markets
Ssangyong Motor (CEO Choi Johng-sik; www.smotor.com), part of the Mahindra Group, today announced that the company sold a total of 10,082 units in January 2016 – 6,571 units in domestic sales and 3,511 in exports.
Due to the expiration of consumption tax cut benefit and slow season, its sales dropped 2.3% compared to the same month last year.
In the domestic market, Ssangyong’s sales were down 3.6% year-on-year affected by expiration of tax cut benefit although the Tivoli still shows an uptrend in sales up 39.4% to 3,222 units over January 2015.
In the overseas market, the company’s exports slightly increased 0.2% from the same month last year that its European exports were up over 40% year-on-year boosted by the Tivoli even though the won dropped the most among emerging market currencies that led to decreased sales.
Meanwhile, Ssangyong introduced the 2016 model year lineup with improved marketability including the Korando Sports(export name: Actyon Sports), Korando C(export name: Korando), Rexton W, and Korando Turismo(export name: Rodius) to expand its sales aggressively.
Choi Johng-sik, CEO of Ssangyong Motor, commented, “We have led the compact SUV market with the Tivoli whose sales soared 39.4% year-on-year in January despite slow season,” adding, “We will increase our global sales by carrying out aggressive marketing activities, exploring new markets and launching the upgraded models.