▪ Following Tivoli Global press launch in Italy, Tivoli launched in Belgium for middle Europe markets
▪ Start Eurosport TV campaign across 54 European countries
▪ Consolidate its presence in Europe with aggressive marketing campaigns and new market development
SsangYong Motor Company (CEO Johng-sik Choi; http://www.smotor.com/en) announced that the company targets to strengthen its presence in Europe with Tivoli global launch and TV campaigns.
At the beginning of this month, SsangYong Motor Middle Europe held a Tivoli launching event in Brussels, Belgium joined by 2,100 guests and dealers from 6 countries including Benelux, Poland, Germany and Switzerland.
The Tivoli launch was celebrated by Dominique Moorkens, chairman of Alcopa group, the official SsangYong distributor in 6 countries in Middle Europe, and Chong-ghee Ahn, Ambassador of the Republic of Korea to the Belgium attracting more than 3000 visitors as well.
Prior to this event, SsangYong Sahsuvaroglu, the official SsangYong distributor in Turkey opened the biggest SsangYong showroom in Ankara, Turkey on May 22th, starting sales of Tivoli. Also, SsangYong held a Global Tivoli Press Presentation & Drive event in Tivoli, Italy on May 27th and 28th, inviting 140 of SsangYong’s distributors and local journalists.
Meanwhile, SsangYong Motor Company started TV campaign across Europe from mid of June via Eurosport, the biggest sport channel in Europe.
The commercial was shot in Barcelona, Spain under the slogan of ‘Escape from the ordinary’, featuring modern and fashionable style of Tivoli. The commercials will air across 54 European countries for 3 months, through all channels of Eurosport including TV, online and mobile.
Along with Tivoli launch, SsangYong UK has proceeded with national TV campaign ‘Tivoli-Ilovit’ through ITV and Sport channel ESPN.
Johng-Sik Choi, CEO of SsangYong Motor, commented, “Tivoli has been leading a compact SUV market since its launch in Korea and getting a lot of attentions in overseas markets.” Adding, “Along with the Tivoli launch in local markets, we will continue aggressive marketing campaigns and new market development to increase export sales as well as expand our presence in European SUV market.”