▪ Ssangyong posts global sales of 11,982 units including 7,753 units in domestic sales and 4,229 units in exports with highest domestic sales growth in May
▪ Sales of Tivoli exceed 5,000 units for two straight months, surpassing 20,000 units in 4 months since its launch on a cumulative basis
▪ Ssangyong will achieve this year’s sales goal through aggressive sales strategy and global launches of Tivoli
Ssangyong Motor (CEO Choi Johng-sik; www.smotor.com), part of the Mahindra Group, today announced that the company sold a total of 11,982 units in May 2015 – 7,753 units in domestic sales and 4,229 in exports including CKDs.
Ssangyong maintained its sales uptrend based on the domestic sales growth, the highest among the automakers in May, boosted by strong sales of the Tivoli.
The Tivoli, which has created a sensation in the compact SUV market, led the sales momentum with over 5,000 units including 3,437 units in domestic sales and 1,956 units in exports for second consecutive month. The accumulated sales of the Tivoli posted 20,966 units, exceeding 20,000 units in four months since its launch.
Boosted by the Tivoli’s strong sales, the company posted the highest sales growth of 47.1% in the domestic market from a year earlier. Its cumulative sales for the first five months this year also rose by 31.7% compared to the same period last year.
Even though Ssangyong’s exports in May dropped by 37.9% year-on-year due to priority supply to domestic market amid exchange rate fluctuation, a recovery is expected soon since the Tivoli started to be launched globally.
Meanwhile, Ssangyong revs up its global sales in earnest by launching the Tivoli in Turkey through Istanbul International Auto Show, opening the biggest dealership in Ankara, Turkey, and holding a huge-scale global media test-drive event of the Tivoli in a city of Tivoli in Italy.
Choi Johng-sik, CEO of Ssangyong Motor, commented, “The Tivoli is leading Ssangyong’s sales momentum by making a sensation in the compact SUV market and exceeding 20,000 units in accumulated sales in four months since its launch,” adding, “We will achieve our sales goal this year based on the aggressive sales strategy such as exploring new markets, conducting strategic marketing activities, and launching the Tivoli globally.”