▪ The name ‘Tivoli’ inspired by a resort city in Italy known for a heritage site
▪ Go on sales in Korea in January and 2Q globally next year
▪ Urban Dynamic SUV styling with superior interior quality in its class
SsangYong Motor Company(CEO Yoo Il Lee; www.smotor.com/en) announced the brand name and released renderings of the new SUV model which has been under development for the last 3 years.
SsangYong’s new model developed under the project name ‘X100’will be named as ‘Tivoli’. SsangYong Motors plans to continue promotion of Tivolitill its launching in Korea in January, 2015.
“Tivoli” isa name of an Italian city located adjacent to Rome.It has been long beloved by Italian people as a resort town which is well known for its cultural heritage with palaces such as Villa d’Este and itsscenicbeauty.
“Tivoli”is the inspiration for SsangYong’s new compact SUV, which will provide joy and excitement and will carry on SsangYong’s heritage as a specialized SUV maker.
Along with thebrand name, SsangYong Motors revealed rendering images of exterior and interior. The exterior features urban dynamic SUV look with modern silhouette, embodying rhythmical motion under SsangYong’s design language, ‘Nature-born 3 Motion’– Rhythmical, Dynamic, and Dignified.
When it comes to interior, ‘Compact Deluxe’ style features modernity of a premium lounge and class-leading inner space andstorage area.It also provides easy access to IT devices and is designed to satisfy customers both in style and practical use.
Meanwhile, reflecting the character and styling of the new car, font for ‘Tivoli’ is based on ‘serif’, modifying it a way to make the width of vertical stroke evenly and widerin order to embrace the heritage of the name and modern rhythmical image of the car harmoniously.
‘Tivoli’ will go on sales in Korea in January and globally during the 2nd quarter, 2015. SsangYong has thoroughly worked on improving product quality through extensive and analytical market research, and expects a new compact SUV model to lead a trend in car market.