SsangYong UK (http://www.ssangyonggb.co.uk), the official SsangYong distributor in UK, has sponsored the Caravan Club National Rally, which is the biggest event of the year for the Caravan Club with over 1500 caravan outfits attending. SsangYong UK was the main sponsor with a substantial presence at the event.
The Caravan Club, founded in 1907, is Europe’s premier touring organization. With over 200 sites, The Club operates the UK slargest, privately-owned sites network with destinations ranging from cliff top to deepest countryside, and from city center to National Park.
With strong relationship with the Caravan Club for 3 years, it has been proved that with 60 years of experience in producing rugged 4x4 vehicles, SsangYong SUVs are well qualified to offer club members a suitable partner for towing.
“The club has over 350,000 member families who have a need for a strong tow vehicle and this relationship is paying dividends for us with approaching 20% of our sales going to club members over the winter period”, says Mr. Steve Grey, a Marketing Director of SsangYong UK.
Over the last 12 months SsangYong UK has launched 2.0L RextonW, a face-lifted Korando, a 7-seater Turismo Rodius and a face-lifted Korando Sports pick up, and sales in UK market has been increased by over 100% on year on year. With recent launch of the60thyear limited edition of Rexton and Korando, sales are expected to grow further through this year in UK.