Ssangyong Motor Posts Highest Ever Sales in 2013


▪ Ssangyong sold 145,649 units globally in 2013 with an increase of 20.7% YOY, showing an uptrend for four consecutive years

▪ Exports exceeded 80,000 for the first time in its history, while the domestic sales recorded the highest growth in the auto industry

▪ This growth is attributed to the successful launches of the face-lifted models and the workers’ cooperation based on healthylabor-management relations

Ssangyong Motor (CEO Lee Yoo-il;, part of the USD 16.2 billion Mahindra Group, announced on January 2nd, 2014 that the company achieved its highest ever yearly sales in 2013 since 2002, with a total of 145,649 units including 63,970 units in domestic sales and 81,679 in exports (CKD kits included).

Ssangyong continued to show an upward trend for four consecutive years since 2009 with an increase of 20.7% compared to 2012. The company set a record in exports at the same time as the highest growth in the domestic market.

The company stressed that such performance was largely driven by the successful launches of the face-lifted models which reflect consumer needs, settlement of healthy relations between labor and management, and the workers’ efforts and cooperation in order to expand supply.

In the overseas market, the company sold over 80,000 units for the first time, up 11.9% year-on-year thanks to the increased sales in key markets such as Russia and China. Its previous record was 74,350 units in 2011.

In the domestic market, the company posted highest ever sales since 2005 at 75,532 units, and recorded the highest growth of 34.1% among the domestic automakers over year 2012.

By brand, the Korando family brand including the New Korando C led the sales momentum with sales of 107,706 units, 23% higher than in 2012. It comprised 73.9% of total sales in 2013.

Particularly, sales of Korando Turismo increased by 637% over the previous year 2012 and all brands showed an even sales growth including the Rexton W which rose by 36.3% year-on-year.

In December 2013, Ssangyong sold a total of 13,572 units including 6,500 units in the domestic market and 7,072 in exports with CKD kits

Lee Yoo-il, CEO of Ssangyong Motor, commented, “We achieved a great upward trend for four straight years backed by the successful launches of the face-lifted models and the labor’s efforts to increase the production,” adding, “We will further expand our global sales through the differentiated marketing strategies and efforts to explore new overseas markets.”