Ssangyong to Launch Premium ULV, New Korando C


▪ Urban Leisure Vehicle (ULV) that offers the characteristics of an SUV, but designed for an
  urban environment.
▪ Newly designed interior and body, with considerable upgrades in the passenger compartment.
  A major facelift increasing its appeal.
▪ Optimized powertrain and improved NVH increasing fuel economy by up to 8.4% (automatic
  transmission), reducing noise and vibration by up to 10.2%

Ssangyong Motor (CEO Lee Yoo-il;, part of the USD16.2 billion Mahindra Group, announced that it held a press briefing for the New Korando C on August 7 at the Seoul Marina in Yeouido, which received a major facelift featuring a newly designed interior and body as well as more convenient amenities. The Company stated that the upgraded model will be available at its dealerships nation-wide.

The New Korando C is a premium urban leisure vehicle, or ULV. Its interior and body were drastically redesigned, and the driver’s seat and its surrounding area have received a significant facelift, giving it a totally new look with greater marketability.

The brand slogan selected by the company is “Urban Adventure.” This slogan expresses the fusion of urban driving with outdoor adventure achieved by the New Korando C. This new model is to be promoted as a new type of SUV designed for the thrill of driving as well as outdoor leisure activities. Its catchphrase is, “The city is also the great outdoors for the New Korando C.”

Since its initial launch in 2011, the Korando C has been well received in market and its sales have grown steadily. With its new style and sleek interior design, the New Korando C is even more attractive than before, and will become a trendsetter in the SUV market.

The design concept of the New Korando C is “Robust Aesthetics from Dynamic Motion”. The image of a conventional SUV—dynamic, solid and strong—has been reinvented to perfect the Korando-family styling, which includes the Korando Sports and the Korando Turismo.

In the front-end, the new look features projector headlights with a black bezel and LED position lights. The grill is the same color as the vehicle body along with chrome molding, and the air intake grill is in line with the bumper. These innovative design changes add to the strong and sleek design of this upgraded model.

The back-end has also been altered to contribute to the uniqueness of the new design. A C-shaped guide light, representing the identity of the New Korando C, has been introduced in the rear combination tail light and the embossing of the Korando C lettering stands out much more.

Both beauty and functionality have been improved in this upgraded model. In particular, the newly designed headlights have adopted projector lenses enveloped by a black aluminum bezel to accentuate its solid yet sophisticated image. The LED position lights have been equipped with inner lenses to increase their performance.

The side panels of the vehicle are manufactured using a diamond cutting method allowing their sleek design. Along with its newly designed 18-inch wheels, the overall exterior of the New Korando C boasts a dynamic and sophisticated style unique to this model.

New features have been introduced in the passenger compartment as well, matching the luxurious but sporty style of the vehicle. These features are conveniently placed in an attempt to maximize driving comfort.

The dynamic and sophisticated style of the instrument panel is perfectly balanced by the natural and subtle, non-glossy wood grain creating a classy atmosphere that is rarely found in other vehicles in its class.

Soft materials are used for the upper part of the dashboard and the front passenger seat is equipped with an invisible airbag that doesn’t detract from the smooth and classy design. Various storage areas are conveniently placed around the passenger compartment.

The driver seat features forced ventilation in the seat cushion and backrest, with two-level fan speeds, to keep extra cool and dry in the summer. Another bold change introduced in some packages is the red leather seats.

If a customer opts for the red leather seats, a first for an SUV in Korea, the red is also applied to the door trim, center console and floor mats. This feature, along with the glossy wood grain, creates a sporty and sophisticated look which is usually only seen in sports cars.

In addition, the powertrain has been optimized to improve efficiency by up to 8.4% when driving in Eco mode, giving it a fuel economy of up to 12.8 km/ℓ in 2WD(A/T). The manual transmission model boasts the best fuel economy in its class with a fuel economy of 17.2km/ℓ in 2WD, offering the driver both an excellent and economical driving experience.

In the automatic transmission model, the driver can choose between Eco and Sport mode. If the driver is concerned about fuel economy, the Eco mode will put the vehicle in an optimal fuel-saving mode. However, when the driver needs a smoother acceleration, the Sport mode can definitely provide it.

Furthermore, by enhancing NVH such as improvement of engine mounting system and rigidity of sub-frame, vibration and noise level has been reduced by up to 10%. A tire pressure monitoring system (TPMS) has also been introduced as a preventive safety measure.

The New Korando C comes with various high-tech options that are rarely found in other vehicles of its class, setting it ever further above the competition.

The multimedia system consists of a 7-inch touch screen with a navigation system and advanced 3D map, as well as an Infinity sound system by Harman Group. This system can provide not only accurate traffic information but also premium sound.

The Smart key system, which is a must-have option for most car owners, is installed in even lower trim levels than before and a very convenient flip key remote has been adopted for the other trims.

Additional options available are a black box, front and rear skid plates, side steps and a washer fluid heater. Also, consumers choosing the Smart AWD can have a trailer hitch installed.

The New Korando C comes in three trim levels (6 sub-trim levels altogether) to help consumers choose a package that best suits their needs. In addition, high-end equipments, such as projector headlights and eco cruise control, are included in all trim levels, which makes it more affordable than if those individual options were bought separately.

CEO Lee Yoo-il says, “The Korando C has been reborn as the New Korando C, with a new innovative style and greater appeal to drivers. I have no doubt that it will be an attractive choice for drivers looking for vehicles for both urban driving and outdoor leisure activities.”

Moreover, the special screens for the New Korando C will be designated in collaboration with about 30 movie theaters nationwide and camping with customers under a unique theme will be organized as well.

For more information on the New Korando C, please visit the Ssangyong Motor website at

Exterior 1

Exterior 2

Interior 1

Interior 2

Lanuching Event