▪ Ssangyong Motor’s sales increased by 15.2% compared to the same month last year, positioning
the Korando family as an outdoor life brand
▪ Domestic sales recorded 4,924 vehicles, with an increase of 30.1% from a year earlier with an
upward trend for three consecutive months
▪ Ssangyong will make utmost efforts to increase sales of Chairman W Summit through various
marketing strategies for VVIPs
Ssangyong Motor (CEO Lee Yoo-il; www.smotor.com), part of the USD 15.9 billion Mahindra Group, announced on April 1st, 2013 that the company sold a total of 10,761 vehicles in March 2013 – 4,924 vehicles in domestic sales and 5,837 in exports, including CKD. The company has exceeded monthly sales of 10,000 vehicles again since January this year.
Ssangyong’s sales increased by 15.2% compared to the same month last year and its cumulative sales grew by 18.2% compared to the same period last year. This success has been possible as the Korando brand family – Korando C, Korando Sports, Korando Turismo – have been recognized as an Outdoor Life Brand by customers.
The company’s domestic sales stood at 4,924 vehicles, showing an increasing trend for the third consecutive month, as compared to last year’s average monthly sales of 4,000 vehicles. Domestic sales increased by 30.1% year-on-year and cumulative sales rose by 37% from the same period last year.
Ssangyong explains that domestic sales have remained firm thanks to the Korando series. The Korando C and Korando Sports sold 1,585 and 1,534 vehicles with an increase of 21.8% and 6.8% as compared to the previous month, respectively. The cumulative contracts of the Korando Turismo have crossed the 3,800 mark since its launch in February.
Even though the company has focused on meeting increased demand in the domestic market, its exports have been on the upswing, increasing by 5% from the same month last year and cumulative sales rose by 7.4% thanks to increased shipments of the Rexton W and Korando Sports.
Ssangyong’s shipments to the Russian market will kick into high gear from next month and the company plans to increase production of its SUVs soon. Thanks to these efforts, this upward trend in exports is expected to continue well.
Meanwhile, Ssangyong has commenced sales of its premium flagship sedan Chairman W Summit on April 1, which was unveiled as a world premier at the Seoul Motor Show, and will expand sales through various marketing strategies customized for VVIPs.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “We have been receiving an overwhelming response from the market as well as creating new demand by building up the Korando Family Brand successfully,” adding, “The Chairman W Summit will lead the domestic market of flagship large sedans again based on marketing strategies customized for VVIPs.”