▪ Ssangyong Motor’s sales exceeded 10,000 vehicles for four consecutive months, keeping
an upward trend with a year-on-year increase of 37%.
▪ The total sales in 2012 increased by 6.8% to 120,717 vehicles compared to last year,
posting the highest growth in domestic sales among the automakers.
▪ Russia is the first single country for the company to record an annual export of over 30,000
vehicles, which is a 26.7% year-on-year increase to 32,328 vehicles.
Ssangyong Motor (CEO Lee Yoo-il;www.smotor.com), part of the US$15.9 billion Mahindra Group, announced on Jan. 2, 2013 that the company recorded total sales of 11,871 vehicles in December 2012 – 5,365 vehicles in domestic sales and 6,506 in exports including CKD.
Ssangyong’s sales exceeded 10,000 vehicles for four consecutive months with an increase of 37% from the same month last year.
The domestic sales hit a monthly record high, increasing by 21.8% compared to the previous month and 53.2% compared to the same month last year thanks to an upward trend in sales of the Korando series. Exports also showed a steady growth with an increase of 26% as compared to the same month last year.
Despite sluggish global economy, Ssangyong’s cumulative sales in 2012 recorded 120,717 vehicles including 47,700 vehicles in domestic sales and 73,017 in exports with a year-on-year increase of 6.8%.
Especially, its cumulative domestic sales recorded the highest growth of 23.4% compared to the last year among the automakers through sales increase of refreshed models such as the Korando C and Korando Sports.
Exports were at the same level as last year’s highest sales boosted by Russian market. Exports to Russian market registered at 32,328 vehicles and it is the first time for the company to record an annual export of over 30,000 to a single country.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “It is very meaningful accomplishment that the company achieved the highest growth among the domestic and imported automakers despite sluggish global economy,” adding, “We will further increase our global sales through differentiated marketing strategy and reinforced export product lineup continuously.”