▪ Ssangyong Motor sold a total of 11,206 vehicles in Oct.- 4,184 in domestic sales and 7,022 in
exports, exceeding 10,000 vehicles for the second straight month
▪ Export sales showed uptrend with a 14.9% increase compared to the previous month thanks to
the increased exports of the Korando C to Russia
▪ Ssangyong will expand its global sales through differentiated marketing strategy and reinforcement
of the export product line-up
Ssangyong Motor (President & CEO Lee Yoo-il; www.smotor.com), part of the US$15.4 billion Mahindra Group, announced on Nov. 1, 2012 that the company sold a total of 11,206 vehicles in October 2012 – 4,184 in domestic sales and 7,022 in exports including CKD, respectively. Ssangyong’s sales exceeded 10,000 vehicles for the second consecutive month.
Ssangyong’s sales increased by 10.4% from 10,147 vehicles in the previous month and 22.8% from 9,125 vehicles in the same month last year, thanks to increased exports of the Korando C and upward trend in domestic sales.
The Korando C and Korando Sports led the sales momentum by accounting for 74% of total sales. The total sales of the Korando C and Korando Sports recorded 5,395 vehicles and 2,949 vehicles respectively.
The domestic sales registered at 4,184 vehicles with an 3.7% increase compared to the previous month and an 108.1% increase compared to the same month last year, exceeding 4,000 vehicles for the two straight months thanks to differentiated marketing strategy magnifying Ssangyong’s strength such as Driving School Program.
Ssangyong’s exports stood at 7,022 vehicles with a 14.9% increase from the last month’s highest record in this year thanks to the increased exports of the Korando C to Russia. However, compared to the same period last year, the exports decreased by 1.3% due to sluggish global automotive market.
Ssangyong Motor has explained that the exports will further increase as the Rexton has been launched in India in October and the Korando C equipped with gasoline engine will be launched in Russia and China in November.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “The company sees steady increase trend in both of domestic sales and exports despite shrinking global automotive market,” adding, “We will further increase our sales by reinforcing export product line-up such as the Korando C equipped with gasoline engine for export to Russia and China.”