Ssangyong Motor(President & CEO Lee Yoo-il; www.smotor.com), part of the US$14.4 billion Mahindra Group, announced on June 1 that the company sold a total of 10,163 vehicles in May 2012, - 4,104 in domestic sales and 6,059 in exports, respectively.
Ssangyong’s sales exceeded 10,000 vehicles for the second consecutive month after April when the company recorded its highest sales ever due to continuous sales growth of the Korando Sports. It is also the first time in 13 months since the launch of the Korando C in March, 2011 that the company has sold more than 10,000 vehicles for two months in a row.
In particular, Ssangyong achieved such sales accomplishment even though there are many customers who hesitate to buy cars waiting for the Rexton W unveiled at Busan Motor Show so that it expects sales increase after June when the Rexton W is released in the market.
Ssangyong’s domestic sales exceeded 4,000 vehicles for the second consecutive month with a 16.8 percent rise from the same month a year earlier. The growth is attributed to sales increase of the New Actyon Sports and the Korando C CHIC model (20.1km/ℓ, M/T) with best fuel efficiency among domestic SUVs launched in April to strengthen Ssangyong’s SUV line-up in the face of skyrocketing oil prices.
Ssangyong’s exports also exceeded 6,000 vehicles for two straight months due to strong demands from Russia and South America. Given that many foreign distributors showed much interest in the Rexton W during test-drives at Global Distributor Conference, Ssangyong expects increase of exports further when the Rexton W starts to be shipped for global markets.
Meanwhile, Ssangyong Motor plans to expand its sales by employing diverse promotional activities aimed at calling attention to the launch of the Rexton W, upgraded to ‘Work of Art’ as a world-class vehicle. The promotional activities include test-driving, vehicle exhibitions and on/off-line giveaway lottery events.
Lee Yoo-il, CEO of Ssangyong Motor, commented, “Sales of over 10,000 vehicles for two straight months are possible due to the huge popularity of the New Actyon Sports,” adding, “As the Rexton W is receiving favorable customer response after being showcased as a world premiere at Busan Motor Show, we expect the sales volume will further increase down the road.”