Ssangyong Motor launches Korando C in China


▪ Ssangyong launches the Korando C, the first strategic model for the Chinese market, to increase the market share in the Chinese market in total sales to 20 percent by 2013
▪ Ssangyong enters the Chinese market, a core market, to expand global sales following its mid- to long-term development plan
▪ Ssangyong looks to strengthen brand enhancement activities in China by holding regional launching ceremonies and participating in motor shows


Ssangyong Motor(President & CEO Lee Yoo-il; recently held a launching ceremony for the Korando C, its first strategic model for the Chinese market.

Ssangyong Motor CEO Lee Yoo-il and representatives from sales distributors in China as well as around 150 media participated in the ceremony, held at the Chaoyang Art Center D District A-SPACE on Sept. 22, showing keen interest in the Korando C.

Ssangyong Motor expects the Korando C to be a popular addition to the Chinese SUV market, which has had an increase in demand for leisure vehicles following the country’s economic growth, as the Korando C is an environment–friendly, spacious family car with excellent 4WD performance.

Sales distributors in China will be engaged in diverse promotion activities for the Korando C, holding regional launching ceremonies with individual dealers and participating in motor shows including the Beijing import auto expo.

Ssangyong Motor explained that the launching of the Korando C into the Chinese market is especially meaningful as it is the first of its marketing activities being carried out under the company’s mid- to long-term plan to focus on expanding sales in an overseas market.

Ssangyong Motor plans to pull up the ratio of export to China from the current 7 percent to around 20 percent by 2013 when it will have about 150 dealers, by expanding export to China and focusing on the Korando C as its main item.

Ssangyong signed sales distributor contracts with Pang Da Automobile Trade, the biggest car sales company in China, and SCAS Motor Service Co., Ltd., in June.

“We are confidently advancing into the Chinese market again with the launch of the Korando C,” said Lee Yoo-il, CEO of Ssangyong, adding, “We aim to raise our brand power in China by strengthening partnerships with sales distributors”.