Korando Press Roadshow in Germany


Korando tours Germany, everyone was excited about it.


To introduce the new Korando to the German press, SsangYong Germany toured the country with three press events held in key regions: in Cologne to cover highly-populated central Germany, in Hamburg – covering the North and Germany’s important “media capital” and finally down to Munich in the South, another vital population centre and a home to many of SsangYong’s offroad drivers. All of these events took place at the end of May and all of them were successful. The atmosphere was good – beautiful locations were selected outside the cities and the car itself performed well for its journalist observers, test drivers and critics. The overall press conclusion was: “The Korando really looks good, with very modern and dynamic design. All in all, it exceeds my expectations.”