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SsangYong Motor sponsors the Shinhan Donghae Open

Oct.08.2008

- Providing the “Chairman W” and “it Style Actyon Sports” to golfers who make a hole-in-one and a lucky spectator
- Providing the “Chairman W” and “Real SUV Kyron” to golfer Kyung-Ju Choi during the tournament period

SsangYong Motor (CEO and President Hyung-Tak Choi;www.smotor.com) will sponsor the Shinhan Donghae Open, which will be held at the Lakeside Country Club (in Yongin City, Gyeonggi Province) from October 9 to 12. The company will provide vehicles to the VIP for convenience during the tournament period and exhibit the “Chairman W’ at the central square of the club house throughout the tournament.

The Shinhan Donghae Open, which is celebrating its 24th anniversary this year, is one of the best major golf tournaments in Korea that boasts an unprecedently large gallery and the best rewards in KPGA. Around 130 top professional golfers will be participating in the tournament, including PGA tour member Kyung-Ju Choi, who is the PR ambassador of the “Chairman,” JPGA member Seok-Ho Heo, and KPGA members Hyeong-Seong Kim and Sang-Moon Bae.

SsangYong Motor will provide the “Chairman W” and “Real SUV Kyron” during the tournament period to golfer Kyung-Ju Choi for his convenience. The company will also provide one “Chairman W” to each hole-in-one player during the Pro-Am and the main tournament, and will provide one “it Style Actyon Sports” as a gift to a lucky spectator.

Geun-Tak Kim, Managing Director of Marketing at SsangYong Motor said, “SsangYong Motor is sponsoring Korea’s best major golf tournament that is known for its long history and traditions for two consecutive years. I am confident that this will effectively enhance the brand image of SsangYong Motor.”

 

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