- SsangYong Motor holds a test drive event so that participants can compare the Chairman W with its competitors, the Mercedes-Benz S-Class and Audi A-8
- SsangYong Motor is aiming to enhance the image of the Chairman W as a strong competitor to imported cars
SsangYong Motor (CEO and President Hyung-Tak Choi;www.smotor.com) will hold a test drive event with imported vehicles at the 'Sky 72 Dream Golf Range' located in Songdo, Incheon, as part of its VVIP marketing for the Chairman W.
This event will take place over four days on April 5 (Saturday), April 6 (Sunday), April 19 (Saturday), and April 20 (Sunday). Customers of the 'Sky 72 Dream Golf Range' will e presented with an opportunity to test drive three different models ？ the Chairman W, the Mercedes-Benz S-Class, and the Audi A8. Customers who participate in the test drive will also be given a small gift.
After being launched on February 27 (Wednesday), contracts have been concluded for more than 4,500 units of the Chairman W. The Chairman W is creating a sensation in the domestic large sedan market. Through this comparative test drive event, SsangYong Motor intends to make known the high product and quality competitiveness of the Chairman W that is on an equal footing with world-leading imported vehicles.
Managing Director Wang-pyo Hong of the Domestic Sales Headquarters of SsangYong Motor displayed his confidence by saying, "The Chairman W is competitive enough to stand on an equal footing with the world's prestigious cars, such as the Mercedes-Benz S-Class and Audi A8. As such, those who attend this event will realize the high value of the Chairman W."